In 2012 USI introduced their first logotype. The logo, created by Andreas Bergfeldt, is a symbol composed by the network name. The symbol is inspired by Hebrew and Greek characters and ancient pillars.
Put on a row the logotype creates what could be characterized as a meander, a common sight in Roman and Greek ornamentation, known to symbolize unity.
The USI logotype stands for unity, academy and knowledge. The blue color, the color of the Mediterranean Sea, stands for wisdom and intelligence.